§ 64.101. Intent and purpose.

The purpose of this chapter is as follows:

(a)

To regulate the time, place, and manner in which signs may be exhibited;

(b)

To protect the right of information transmittal;

(c)

To promote the public health, safety and general welfare of the community;

(d)

To encourage a concern for the visual environment which makes the city a more desirable place to live;

(e)

To identify and promote business and industry in the city;

(f)

To reduce hazards which may be caused by signs projecting over public rights-of-way;

(g)

To protect open space and areas characterized by unique environmental, historical and architectural resources;

(h)

Along advanced speed arteries, to promote the safety, convenience and enjoyment of public travel, to protect the public investment in highway beautification, and to preserve and enhance the natural scenic beauty or the aesthetic features and roadways in scenic and adjacent areas;

(i)

To reduce the number of nonconforming signs in the city, particularly billboards;

(j)

To control the quality of materials, construction, electrification and maintenances of all signs;

(k)

To promote traffic safety by reducing the distracting effect of signage on motorists and cyclists; and

(l)

To deter crime by improving visibility from a business into the street and from the street into a business; and

(m)

To provide for the administration of this chapter.

(C.F. No. 09-1015, § 1, 12-9-09; Ord. No. 11-32, § 1, 12-14-11)